AI Digital Marketing and Social Media Management Course
Course Modules
Module 1: Digital Marketing, Social Media & AI – An Introduction
Get introduced to the core concepts of digital marketing, the role of social media, and the growing impact of AI tools in shaping modern marketing strategies.
Module 2: Basics of Website Development & Design
Learn the essentials of website structure, layout, and user-friendly design using beginner-friendly tools to create attractive and functional websites.
Module 3: Domain Registration & Web Hosting Essentials
Understand how to choose a domain name, register it, and select reliable hosting services to get your website live and accessible online.
Module 4: Social Media Management & AI Tools Deep Dive
Explore advanced tools and techniques for managing multiple social media platforms efficiently, with the help of AI-powered scheduling, analytics, and automation.
Module 5: Foundations of Content Writing
Develop the ability to write clear, engaging, and audience-focused content tailored for websites, blogs, and social media.
Module 6: Creating & Managing Content for Social Platforms
Learn how to create, schedule, and optimize posts for platforms like Instagram, Facebook, Twitter, LinkedIn, and more to drive engagement and reach.
Module 7: Introduction to Search Engine Optimization (SEO)
Discover the basics of SEO and how to improve a website’s visibility on search engines through keyword research, content optimization, and link-building techniques.
Module 8: YouTube Content Creation & Strategy
Gain insights into planning, producing, and optimizing video content for YouTube, including tips on thumbnails, titles, and channel growth strategies.
Module 9: Running Online Advertising Campaigns
Understand how to create effective ad campaigns on platforms like Google Ads and Meta Ads (Facebook/Instagram), including targeting, budgeting, and performance tracking.
Module 10: Analytics & Insights for Growth
Learn to use tools like Google Analytics, Meta Insights, and others to track performance, analyze user behavior, and make data-driven marketing decisions.
Module 11: Crafting a Complete Digital Marketing Strategy
Bring everything together by learning how to develop and execute a holistic content and digital marketing plan tailored to client needs and business goals.